Gavin+S

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2.25.09 Cold_War

The type of propaganda I believe is being used in this advertisement from the U.S. is Simplification (Stereotyping). During the cold war a nuclear strike of the U.S. from the Soviet Union was very possible. To prevent more wide spread panic of the American people the cartoon "Duck and Cover" was released. This commercial shows Americans that if there is a nuclear strike, they can survive it but ducking and taking cover. Since the majority of the American public doesn't know the full capabilities of a nuclear weapon they believed this. The reality is if there is a nuclear attack in your general area, you aren't going to survive. Even if you survive the initial blast, the radiation from an atomic bomb will likely kill you or have a negative effect on you. The type of propaganda I believe the Soviet union is trying to use in this picture is assertion. During the cold war the tension between the U.S. and the Soviet Union was very great. Both sides didn't trust each other and were prepared for a nuclear war. This picture is showing Uncle Same ready to shoot nuclear bombs at the Soviet Union if they decide to stop making and testing nuclear weapons. The Soviet Union is trying to brain wash the public into believing something that likely isn't true.

This modern day propaganda is using the propaganda technique card stacking. In this commercial "Pops-a Dent" is being used to fix any dent you car will have. The reality of this is that there likely isn't a product on the market that will be able to accomplish this and you will probably have to go to the mechanic to get dents removed from your car. The card stacking is being used here because "Pops-a-Dent" may fix some small dents in your car if your lucky, but it can't be used to fix all dents. The commercial doesn't tell you this. They only give the consumer some of the facts about the product, not all of them. TOONDOO http://www.toondoo.com/cartoon/706414